The Startup Way - Eric Ries

The Start-up Way reveals how organizations of all sizes can harness start-up techniques to drive growth. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Start-up Way, he shares his insights, stories, and best practices, delivering a critical toolkit to solve all business challenges. Concepts like the minimal viable product, A/B testing, and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organization. In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. The Startup Way is an essential read for leaders, managers, and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur. Today every company needs to get faster and smarter. Read The Start-up Way and discover how to embrace change, survive and thrive.